super freak

This comical Visa Debit Card commercial presents the message meant to reach the audience in a very unique way. Rather than talking about the purpose of the commercial, the majority of it is spent in the efforts to attract the attention of the viewers. VISA does this by incorporating the infamous yet amusing song Super Freak performed by Rick James. It is compiled of thirteen different scenes of various completely different people all singing and dancing to the tune of Super Freak. This usage of drastically different people highlights the idea that this commercial will pertain to all types of people, going from an athlete to dorky men, a hard worker, highschoolers at prom, a cowboy, and cross country bikers. The viewer is able to conceive that whatever this commercial pertains to will be relatable to themselves, when the narrator announces, “Who isn’t a little freaky.” As the actual message of the commercial begins to unravel towards the last five seconds, it shows a lady using a VISA debit card to purchase the Super Freak song online, portraying the quality of being universally versatile, while also being the safest and securest way to pay online. The scene also emphasizes the word “go” as part of the VISA company’s motto. The word “go” plants an image in the viewers mind to get out and perform an act, enjoy a little bit of life, to spend some money. Such a small two letter verb can have a profound affect on a viewers current mentality and allow them to immediately have the urge to do something with their money. The commercial ends with the punch line “More people go funky with VISA.” This usage of the word “funky” allows an audience of all ages to feel the youthful nature of being freaky.